The store changes its inventory on a weekly basis, in keeping with the latest fashion, and this is the place to find the last word in fashionable gold and diamond jewelry in Israel and worldwide. "We have a very wide and unique variety for young people, with affordable prices to suit their pocketbooks. We invest a great deal of energy in constantly finding the latest fashion and bringing contemporary international trends," says Sharon, the owner and manager of the store.
"We're a family of jewelry experts. The father of our family is a diamond dealer and a silversmith, and each of the siblings is involved in the field, from model creators to silversmiths to setters of precious stones and diamonds. When a customer comes to Yael Jewelry in Jerusalem and has something made to order he gets everything in a single package, from A to Z."
The store's greatest attraction is the diamonds, and there are many luxury stores in Jerusalem who receive diamond-setting services from Yael Jewelry. "For us service comes first, the customer always leaves satisfied thanks to our reliability, service and responsibility. Sometimes we'll even take a cut in our profit, the main thing is for the customer to leave with a smile. When a customer buys a piece of diamond jewelry here he knows that we're responsible for it even when he leaves the store."
Another service that is available is appraising jewelry for insurance companies and an official stamp for jewelry sold in the store. This month, and always, as discounts are being offered all over the world, here too we will be having sales and discounts, and the public is invited to come and look around.
Address: 101 Jaffa Street, Jerusalem
Facebook: Yael Jewelry